Author Archives: Nick

New Prospects

One of the realities of getting older is that every now again it dawns on you that you have unwittingly become a prospect for a new type of organisation. One that wasn’t on your radar before. In my case, it was this year’s Christmas cards from universities that gave it away. Yes, in September 2015…

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Staying sharp: The cone of learning

At the risk of sounding slightly smug….no, actually not smug, very proud….just heard that eleven out of eleven students who took the CAM Marketing and Consumer Behaviour module in September – with the support of  Awaken Communications – passed, six of  them with A grades! We have to be honest here. Much as we love…

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The power of PR

Something very exciting happened a week ago last Sunday as a consequence of a PR opportunity superbly executed by the Airkix Indoor Skydiving team in Manchester. Back in May, the team took a call from the production company behind Guy Martin’s Channel 4 programme speed. Fast forward to November 9 and Guy Martin is seen visiting…

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Two years old

Someone once said to me that you haven’t made it in business until you are two years old. Well I’m not sure we’ve made it, but we are two years old. It’s a nice feeling. A very different feeling from when we first started out. Anyone who’s set up a business will know how scary those…

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Marketing sport – plenty of proof points

Nick is looking forward to presenting at a Skills Active workshop at the Oval on Thursday to an audience of Sport Makers; individuals who are active in helping promote sports participation in one form or another. Sports marketing is close to our hearts at Awaken Communications and there is no shortage of proof points as to…

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Market Positioning

We’re looking forward to attending the opening of the new Performance Centre at World of Golf – New Malden on Monday. This is the latest evolution at Europe’s busiest driving range, helping the centre position itself firmly at the premium end of the market. Some of the Awaken team were  privileged last week, to get a close…

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