Category Archives: Knowing your Customer

Growing a new business. As easy as baking a cake?

Happy tenth birthday to favourite client Airkix Indoor Skydiving.  From a vision formed on a hospital bed to £7m turnover business employing some seventy people and serving around 170,000 customers a year, it’s been quite a journey. The vision belonged to Simon Ward. Ward came from a background in commercial radio, but he was also…

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New Prospects

One of the realities of getting older is that every now again it dawns on you that you have unwittingly become a prospect for a new type of organisation. One that wasn’t on your radar before. In my case, it was this year’s Christmas cards from universities that gave it away. Yes, in September 2015…

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