Category Archives: Sport

Growing a new business. As easy as baking a cake?

Happy tenth birthday to favourite client Airkix Indoor Skydiving.  From a vision formed on a hospital bed to £7m turnover business employing some seventy people and serving around 170,000 customers a year, it’s been quite a journey. The vision belonged to Simon Ward. Ward came from a background in commercial radio, but he was also…

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The power of PR

Something very exciting happened a week ago last Sunday as a consequence of a PR opportunity superbly executed by the Airkix Indoor Skydiving team in Manchester. Back in May, the team took a call from the production company behind Guy Martin’s Channel 4 programme speed. Fast forward to November 9 and Guy Martin is seen visiting…

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Marketing sport – plenty of proof points

Nick is looking forward to presenting at a Skills Active workshop at the Oval on Thursday to an audience of Sport Makers; individuals who are active in helping promote sports participation in one form or another. Sports marketing is close to our hearts at Awaken Communications and there is no shortage of proof points as to…

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